Mumbai, Thursday, 22nd Oct — Traya turned the Dussehra celebration in Dwarka into a public-health message, staging an on-ground activation at Sri Ramlila Ground, the site of the city’s tallest Ravana statue.
The event, named Andhere Mein Teer Mat Chalao, featured a bow-and-arrow game where participants used bright arrows to hit large wooden targets. Each target was labeled with a specific hair-care challenge such as hard water, excessive oiling, pollution, stress or chemical salon treatments, illustrating the risk of shooting arrows in the dark.
Women who struck the designated zones received complimentary Traya kits, while all visitors were offered a free hair test, scalp scan and a one-on-one session with a Traya Hair Coach.
Participants could also undergo a complimentary Traya Hair Test and receive a detailed report. The scans, performed on site, aimed to give each woman a clear picture of her scalp health.
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Experts note that female hair loss can stem from genetics, hormonal shifts, nutrient shortfalls, stress and daily lifestyle patterns, making individualized assessment essential.
‘Women are constantly exposed to quick fixes, salon treatments and viral products that promise results without addressing underlying causes,’ said Saloni Anand, Co-founder of Traya. ‘Our Dussehra activation aimed to translate that message into a simple, interactive experience, emphasizing that understanding your hair fall is the first step towards addressing it. Every woman’s hair journey is different, and the approach should begin with understanding her individual needs rather than relying on guesswork.’
By linking a cultural celebration with scientific advice, the brand sought to make conversations about women’s hair health more approachable, reinforcing the message that personalized insight beats guesswork. The event attracted visitors who engaged with the interactive stations.
